Robert Lustig just announced that he’s launching a new initiative, responsiblefoods.org. This new non-profit is dedicated to raising awareness of the added sugar problem, and is looking for help. From his Facebook Post:

If you haven’t heard, we’re starting a non-profit dedicated toward raising awareness of the added sugar problem in our diets, as well as doing more research, and advocating for a reduction in these poisons in our foods. It’s called the Institute for Responsible Nutrition and it’s going to be world-changing.

Right now we’re on the look-out for social media experts who are passionate about this cause, and are willing to invest a few hours of their time to helping us improve our website, as well as to help drive more followers to the cause.

Interested? Contact us at info@responsiblefoods.org for more info (Or head over to www.responsiblefoods.org to see what might be improved)

Also, if you aren’t knowledgable in social media and want to help in some other way, via donations of monetary or professional value, please get a hold of us anyhow!

Yours in health,
Rob

Right now there’s not much to the site except for a MailChimp signup form to subscribe to their list and a News section. But given the cause and the man behind it, expect great things to come.