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Lustig, the EFSA, Fructose, and Poison

Just a quick note to point to Robert Lustig’s recent article in The Guardian: Fructose: The Poison Index.

It’s typical Lustig. Written on the occasion of The European Food and Safety Agency’s (EFSA) ruling that allows food processors and mongers to make health claims about the fructose content of their foods.

And yet the scientific data on fructose says it is one of the most egregious components of the western diet, directly contributing to heart disease and diabetes, and associated with cancer and dementia. Nature magazine has just published a scathing indictment of fructose by Dr Lewis Cantley, one of the US’s leading cancer researchers. But the EFSA says it sees no harm, justifying its stance on the basis that fructose has a lower glycaemic index than glucose.

Resources

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Robert Lustig’s ‘Fat Chance: Fructose 2.0′

Robert Lustig attempts to reprise his viral hit, Sugar the Bitter Truth with a new installment. This one borrows part of the title from his book: “Fat Chance: Fructose 2.0″.

As you might expect, it’s a pretty darn good view. Favorite quote? How ’bout this: “It’s never gluttony and sloth. It’s always biochemical. The question is, ‘Are you smart enough to figure out what the biochemistry is?’”

For those of you interested in Leptin, this is a must watch.

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Robert Lustig Launches Responsible Food Non-Profit

Robert Lustig just announced that he’s launching a new initiative, responsiblefoods.org. This new non-profit is dedicated to raising awareness of the added sugar problem, and is looking for help. From his Facebook Post:

If you haven’t heard, we’re starting a non-profit dedicated toward raising awareness of the added sugar problem in our diets, as well as doing more research, and advocating for a reduction in these poisons in our foods. It’s called the Institute for Responsible Nutrition and it’s going to be world-changing.

Right now we’re on the look-out for social media experts who are passionate about this cause, and are willing to invest a few hours of their time to helping us improve our website, as well as to help drive more followers to the cause.

Interested? Contact us at info@responsiblefoods.org for more info (Or head over to www.responsiblefoods.org to see what might be improved)

Also, if you aren’t knowledgable in social media and want to help in some other way, via donations of monetary or professional value, please get a hold of us anyhow!

Yours in health,
Rob

Right now there’s not much to the site except for a MailChimp signup form to subscribe to their list and a News section. But given the cause and the man behind it, expect great things to come.

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Former Brand Manager for Kraft Breaks Down In Tears At Lustig Presentation

There’s no doubt that Robert Lustig has a powerful (though not new) message, and he’s gaining an increasingly broad audience for his message. More and more people are making the connection between excess sugar (carbohydrate) consumption and obesity, disease and ill health.

Still, what happens at this event is striking. Lustig takes a question from a woman who claims to be a former brand manager for Kraft1 who worked on Fruity Pebbles cereal. She breaks down in tears as she confesses to sitting in focus groups and hearing parents of children report that they feed their kids Fruity Pebbles in the morning because they feel good about giving their children fruit first thing in the morning.

Ahhh, marketing…
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Robert Lustig on The Colbert Report

Let’s round out the week with a little levity, shall we? Robert Lustig sure does make the rounds, and last night he was the guest on The Colbert Report to report his new book, Fat Chance.

There’s really not much new here. It’s entertaining, but most of all, it warms my heart to see Lustig make such inroads into popular culture. Something good may come of this…

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Robert Lustig on NPR’s Science Friday

Image of the cover of the book, by Robert Lustig
Fat Chance by Robert H. Lustig, M.D.
Wow, any more of these and it might just be easier to have a single post with links to all the places where Robert Lustig has appeared on promoting his new book, Fat Chance.

At any rate, here he is with Ira Flatow on NPR’s Science Friday (one of my favorite shows!). Give it a listen!

Resources

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Robert Lustig on Diane Rehms Show

Image of the cover of the book, by Robert Lustig
Fat Chance by Robert H. Lustig, M.D.
Hot on the heels of the publication of Fat Chance, Diane Rehms interviews Robert Lustig for nearly an hour on his new book and the theories that underlie it.

Play Interview

Lustig is in familiar form during his interview, and covers and expounds on the high points that may be familiar to you from his viral video, Sugar: The Bitter Truth.
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Robert Lustig Interviewed About Fat Chance on Jimmy Moore’s LLVLC Show

Image of the cover of the book, by Robert Lustig
Fat Chance by Robert H. Lustig, M.D.
Jimmy Moore is the man in the know in the low carb community, and so it comes as no surprise that he was able to hook up with Dr. Robert Lustig for an interview on his new book, Fat Chance.

Play Interview

If you’ve seen his renowned video, Sugar: The Bitter Truth, you’ll recognize many of the themes in this interview.
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Fat Chance – Robert Lustig

Image of the cover of the book, by Robert Lustig
Fat Chance by Robert H. Lustig, M.D.
Browse on Amazon

Chances are you’ve seen his viral video on nutrition, Sugar: The Bitter Truth. Now Dr. Robert Lustig has a book out that is built on the foundations first laid out in the video. His theory is essentially that sugar is the main driver of obesity and disease.

Can’t wait to start the year’s reading off with this text!

As an added bonus, here’s an excerpt from the book…
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60 Minutes Rebroadcasts the “Is Sugar Toxic” Segment Tonight

A new CBS 60 Minutes Segment with Sanjay Gupta again looks at the role of sugar in many illnesses from from cancer to diabetes to obesity.

New recommendations for _maximum_ sugar consumption is 150 calories sugar a day for men, and 100 calories sugar a day for women. That works out to about 37 grams of sugar a day for men, and 25 grams of sugar a day for women. For reference, Again, that’s the _maximum_ recommended intake by Dr. Robert Lustig. For Reference, a single 12-oz can of Coke Classic contains 39 grams of sugar, more than the recommended DAILY intake of sugar for either gender. Dr. Sanjay Gupta makes special note that, “Every researcher we talk to is completely eliminating sugar from their diet.”
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