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Robert Lustig’s ‘Fat Chance: Fructose 2.0′

Robert Lustig attempts to reprise his viral hit, Sugar the Bitter Truth with a new installment. This one borrows part of the title from his book: “Fat Chance: Fructose 2.0″.

As you might expect, it’s a pretty darn good view. Favorite quote? How ’bout this: “It’s never gluttony and sloth. It’s always biochemical. The question is, ‘Are you smart enough to figure out what the biochemistry is?’”

For those of you interested in Leptin, this is a must watch.

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More On Sugar Toxicity

A new article on sugar toxicity is published in Scientific American (and syndicated in Salon) the other day. It starts off strong with a recapitulation of the familiar:

Today, we add sugar in one form or another to the majority of processed foods we eat—everything from bread, cereals, crunchy snacks and desserts to soft drinks, juices, salad dressings and sauces—and we are not too stingy about using it to sweeten many raw and whole foods as well.

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Noam Chomsky and The Most Lethal Substance Known to Man

Looks like Noam Chomsky is clued in to the dangers of sugar. Check out the 35 second mark of his talk, where he compares the lethality of marijuana vs. tobacco vs. sugar:

Nothing new for anyone likely to be reading this site, but it’s nice to see that this is understood by big thinkers like Noam.

Thanks go out to @garytaubes, who noted this back in April (and I’m just now getting around to seeing…

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Former Brand Manager for Kraft Breaks Down In Tears At Lustig Presentation

There’s no doubt that Robert Lustig has a powerful (though not new) message, and he’s gaining an increasingly broad audience for his message. More and more people are making the connection between excess sugar (carbohydrate) consumption and obesity, disease and ill health.

Still, what happens at this event is striking. Lustig takes a question from a woman who claims to be a former brand manager for Kraft1 who worked on Fruity Pebbles cereal. She breaks down in tears as she confesses to sitting in focus groups and hearing parents of children report that they feed their kids Fruity Pebbles in the morning because they feel good about giving their children fruit first thing in the morning.

Ahhh, marketing…
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Robert Lustig on The Colbert Report

Let’s round out the week with a little levity, shall we? Robert Lustig sure does make the rounds, and last night he was the guest on The Colbert Report to report his new book, Fat Chance.

There’s really not much new here. It’s entertaining, but most of all, it warms my heart to see Lustig make such inroads into popular culture. Something good may come of this…

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Addicted to Pleasure: Sugar

In this BBC show, Brian Cox takes us on a tour of the history of sugar…how it is produced, how it is marketed, how it is consumed, and ultimately, how it affects us. If you’ve been paying attention to sugar in your diet, you won’t find any health news in this documentary, but it’s a great show for giving a more or less comprehensive history of how it came to be such a mainstay in our diets.

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Sugar May Make You Stupid, But Omega-3′s Can Help Improve Impaired Cognition

So it turns out that fructose-induced metabolic syndrome makes you stupid. …at least it does if you’re a rat, or presumably, are rat-brained.

In a new paper published in the May 2012 issue of The Journal of Physiology with the catchy title, “Metabolic syndrome’ in the brain: deficiency in omega-3 fatty acid exacerbates dysfunctions in insulin receptor signalling and cognition”, UCLA biologists Rahul Agrawal and Fernando Gomez-Pinilla posit that cognitive impairment resulting from metabolic syndrome can be corrected by supplementing with Omega 3 fatty acids. This is the real news behind the headline, and the authors endeavor to describe it clearly:
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